The FTC Speaks – What Do The Endorsement Guides Mean For Bloggers

The blogosphere has been buzzing about the upcoming implementation date for the new FTC Guidelines. The effective date is December 1, 2009. We’ve been talking about it a lot, and are hosting a free webinar next week. Well. because of that, I thought you might find this video of Mary Engle from the FTC answering… [Continue Reading]

Avoid Liability: Monitoring Bloggers for False Statements

True False Question

If you are at all active in social media, then you know that the Federal Trade Commission (FTC) has issued its guideline concerning the use of endorsements and tesimonials in advertising. Bloggers that do reviews have been a-twitter about the requirements for disclosure of endorsement relationships. And yes, the new guidelines require bloggers to disclose endorsements beginning… [Continue Reading]

Rock the Vote for Eat Cleaner Twitter Party – Learn About All Natural Food Wash

eat cleaner

To celebrate Eat Cleaner making it as a semi-finalist in INC.’s 2009 Newpreneur of the Year, Eat Cleaner is hosting a Twitter party tonight, Thursday, October 29, 2009, from 9 to 10 pm Eastern. Come help us rock the vote to get Eat Cleaner into the finalist round. Full disclosure – this is a sponsored… [Continue Reading]

Earth Mama Angel Baby #EcoWed Twitter Party – Learn about PEG-100 Stearate

Come join us from a fun #ecowed Twitter party with Earth Mama Angel Baby. We’ll be talking about what’s in our bath and beauty products, particularly PEG-100 Stearate. The party happens this Wednesday, September 23, 2009, from 10 to 11 pm Eastern. Follow @3greenangels to get in on the opportunity to win some prizes from Earth… [Continue Reading]

Know your customer base when you speak out (or why CEO John Mackey failed Whole Foods)

Whether or not you agree with Whole Foods CEO John Mackey’s views on health care reform, his op ed in the Wall Street Journal is instructive. Instructive as to what not to do. John Mackey seems to have alienated the very customer base the made him a very rich man. Lesson learned: you must know your clients… [Continue Reading]

CPSIA & Pens: When Marketing Matters

When is a pen just a pen, and when is that pen a children’s product? Seems like a silly question, unless you are trying to figure out the Consumer Product Safety Improvement Act (CPSIA) and whether your company’s pen is not just a pen, but instead a children’s product. Why does it matter? Because if… [Continue Reading]