Flying over border from New York City to Canada, it dawned on me how we cross boundaries without even realizing it. There wasn’t a line in the air telling me I’ve gone too far or welcoming me to Canada. The clouds did not look different either. With social media this line is not always visible… [Continue Reading]
According to eMarketer estimates, more than half of U.S. internet users log onto a social network at least once a month. Studies show that as many as 33% of Facebook users and 51% of Twitter users have connected with brands on their chosen social network. Debra Aho Williamson, eMarketer senior analyst and author of the… [Continue Reading]
