eat cleaner
To celebrate Eat Cleaner making it as a semi-finalist in INC.’s 2009 Newpreneur of the Year, Eat Cleaner is hosting a Twitter party tonight, Thursday, October 29, 2009, from 9 to 10 pm Eastern. Come help us rock the vote to get Eat Cleaner into the finalist round. Full disclosure – this is a sponsored Twitter party.
Why are we so excited about Eat Cleaner? Eat Cleaner is the only all-natural, tasteless and odorless food wash and wipes for produce, seafood and poultry. Eat Cleaner’s products are laboratory proven to remove over 99.9+ of Salmonella and E. coli from the surface of food. The products feature a blend of plant-based ingredients, including citric acid, sodium citrate, calcium ascorbate, sea salt and vegetable glycerin. The ingredients are Kosher-certified, in recyclable packaging, and the wipes are biodegradable.
Why does it matter? Consider this:
- According to the Centers for Disease Control & Prevention, fresh manure used to fertilize vegetables can also contaminate them. Animal feces are the source of many of today’s life-threatening foodborne illnesses, particularly E.coli. EAT CLEANER™ thoroughly removes the soils and dirt residues that can carry these harmful pathogens. Even fruit with peels should be thoroughly cleaned, since those same fingers that touched the skin will be co-mingling with the inner flesh. Imagine getting your own crevices squeaky clean without a nice sudsy shower.
- Before your produce gets into your own two hands, it has traveled an average of 1,500 miles and touched about 20 other people’s grimy mitts. If you eat a lot of fruits and vegetables, but always peel them first, you may be missing out on a source of fiber and other nutrients. Playing it safe and washing thoroughly helps remove any unwanted residue. Even triple-washed bagged salad can be a pathogen playground, so giving them a good spray, soak and spin with the EAT CLEANER™ ’3-S’ System is the clean way to go.
- Data from the USDA’s Pesticide Data Program (PDP) show 90 percent or more of conventionally produced apples, peaches, pears and strawberries have pesticide residues. Substances such as Azinphos methyl, a dangerous neurotoxin banned in Europe , is found on apples. There is growing scientific consensus that even very small doses of pesticides can adversely affect people, especially during the vulnerable periods of in utero and early childhood development when organ systems are maturing most quickly, when toxic defenses are least established, and when early programming of risks for chronic disease later in life takes place. The bottom line is many pesticides are water-resistant to help withstand the elements, so rinsing them under water just won’t get the job done.
- Edible wax is applied to trap moisture and keep produce fresh longer, but dirt and pesticide residues can get trapped underneath. Studies have found that American consumers are exposed to toxic chemicals known as persistent organic pollutants as many as 70 times a day. I don’t know about you but I’d rather pass on the wax.
Although our favorite is the 3X concentrate (save on packaging), the fresh produce wipes are perfect for travel and packing lunches.
So come and learn about this product and vote for Eat Cleaner too! The Twitter party is from 9 to 10 pm Eastern.
To win, leave a comment below and during the party, tweet with the hashtags #eatcleaner & #ecowed.
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