The blogosphere has been buzzing about the upcoming implementation date for the new FTC Guidelines. The effective date is December 1, 2009. We’ve been talking about it a lot, and are hosting a free webinar next week. Well. because of that, I thought you might find this video of Mary Engle from the FTC answering… [Continue Reading]
Avoid Liability: Monitoring Bloggers for False Statements
November 10, 2009 1 Comment
If you are at all active in social media, then you know that the Federal Trade Commission (FTC) has issued its guideline concerning the use of endorsements and tesimonials in advertising. Bloggers that do reviews have been a-twitter about the requirements for disclosure of endorsement relationships. And yes, the new guidelines require bloggers to disclose endorsements beginning… [Continue Reading]
