Avoid Liability: Monitoring Bloggers for False Statements

November 10, 2009 By jennifer 1 Comment
True False Question

If you are at all active in social media, then you know that the Federal Trade Commission (FTC) has issued its guideline concerning the use of endorsements and tesimonials in advertising. Bloggers that do reviews have been a-twitter about the requirements for disclosure of endorsement relationships. And yes, the new guidelines require bloggers to disclose endorsements beginning… [Continue Reading]

Filed Under Social Media Tagged With 3 Green Angels, advertising, blogger guidelines, disclosure, endorsements, endorser, federal trade commission, ftc, Jennifer Taggart, social media monitoring, social media policy

The Twitter #hashtag Tango: Dance at Your Own Risk

October 23, 2009 By Sommer 4 Comments
Argentine couple dancing tango in Buenos Aires

Recently I attended an event hosted by a PR firm for its client Euro Pro.  Euro Pro makes Shark cleaning products and have just launched a new product called the Ninja (a food processor/blender) with the Food Network’s Robin Miller’s backing. I accepted this trip for three reasons: 1.  I wanted to see other bloggers and network… [Continue Reading]

Filed Under Social Media Tagged With #nestlefamily, bloggers, bloggers attending events, companies and twitter, disclosure, hashtag, Nestle, PR, social media lessons, tango dancing, Twitter