#ecowed Lead and Handbags the 411
Last October I attended a BlogHer meet up in Washington D.C. for the documentary My Toxic Baby by Min Sook Lee (our green mom blogger portion was cut) and it was the first time I had ever met Jennifer Taggart, The Smart Mama. Alicia from The Soft Landing helped support my way to Washington and now look at the three of us, we’re the 3 Green Angels! Funny how things work out and come full circle, isn’t it?
After a long day and jet lag Jennifer, Jessica of The Green Phone Booth and I decided to do some XRF analyzing of toys and yes my purse. You can watch the video over at Green and Clean Mom and though we had some laughs, great drinks and lots of fun the toxic lead coated purse is not a laughing matter! Diane Sawyer recently did a report on this (guess she should have talked to us last year; we were ahead of the curve) and our pal and green expert, Dr. Greene rings in on the dangers of lead during the interview but now The Smart Mama is flying across country to do what…test handbags for lead!
On the heels of her trip across country (more on this Wednesday) and the importance of learning about the danger of lead our #ecowed party, January 27, 2010 will be focused on what other than: LEAD and HANDBAGS. So mama think about that fancy handbag you just lug over your should or that great knock of you see for $10!
RSVP and by leaving us a comment and you could win a eco-friendly non-toxic purse to replace the not to safe purse you might be toting!
Join Us:
Wednesday, January 27, 2010 from 10p-11p EST
How to Attend the Twitter Party – It’s FREE!!!
1. Join our discussion by using the #ecowed hashtag in each of your tweets so we can all follow the conversation.
2. Follow http://www.twitter.com/3greenangels so you can respond to the discussion and ask us questions.
3. Use Tweet Grid to make following the conversation easier.
ecostore USA: A Case Study on Social Media
Return on Investment (ROI). Three words that almost every single social media and marketing consultant hears when they speak with potential clients. Clients that want to see numbers and facts - not just mushy stuff about investing in something and gaining more trust and online exposure. They want to know the bottom line. What will it cost them short term, long term and will they see their profits increase? Sit in our seats and try to answer these questions and you’ll know that this it is no easy task. We may be angels but right now we have devilish little grins on our faces because we have some angelic news that shows that there is indeed ROI when it comes to social media >>>>Insert us rubbing our hands together and grinning from ear to ear<<<<<<<<<<<<!!!
With the economy suffering it might be hard to imagine online sales increasing for a company in the green market. Well, our halos are shinning because co-founder, Sommer Poquette of Green and Clean Mom, worked hard with ecostore USA to begin and maintain its social media campaign and the results were amazing! Here are a few excerpts from the recent case study:
“From January 2009 to March 2009 ecostore USA experienced an increase in online sales by 202% as compared with October 08 through December 2008″
“When ecostore USA ran its August 2009 BOGO sales on the heels of a live presence at BlogHer ‘09 in Chicago and Facebook contest, ecostore USA experienced a substantial increase in traffic to the ecommerce website along with 162% increase in customers who made purchases that were not just Gift Certificate sales, but rather, out and out sales.”
View the complete case study here: ecostore USA Case Study

