An Increasing Number of Consumers Are Using Social Networks to Connect with Brands

Social Media Marketing Strategy

According to eMarketer estimates, more than half of U.S. internet users log onto a social network at least once a month. Studies show that as many as 33% of Facebook users and 51% of Twitter users have connected with brands on their chosen social network. Debra Aho Williamson, eMarketer senior analyst and author of the… [Continue Reading]

FourSquare: What’s in it for Small Businesses?

FourSquare

So what in the world is FourSquare anyway?  At first glance it seems to be another mindless game for people who have too much time on their hands.  You score points for checking and snag the title of Mayor when you’ve checked into a location more times than your friends.  So who really cares? While… [Continue Reading]

The Value of Social Media

People on the Move

A blog I read often, Social Media Explorer because I like how Jason Falls spells out the facts and gets down to business – there is no fluff. Recently, Jason posted on what social media can do for your business and with 2010 upon us an Alicia’s timely post on Social Media for 2010 it… [Continue Reading]

Social Media Marketing is a Must for Businesses in 2010

Still wondering whether you should make the leap into social media marketing for your business? It’s not really much of a leap anymore as Erik Qualman, author of Socialnomics, brings home in his eye-opening video “Social Media ROI.”   In four short minutes, he clearly dispells any lingering doubts.  It’s no longer a question of whether to participate in social… [Continue Reading]