Certified Social Media Expert, What?

Close-up of a blank nametag

Have you ever written a post, think you saved it and then BAM – you cannot find it? That has happened to me and I’m bumming because I had a great post on what it means to be a social media expert, and how the heck does one know if someone is qualified to call… [Continue Reading]

ecostore USA: A Case Study on Social Media

investment

Return on Investment (ROI). Three words that almost every single social media and marketing consultant hears when they speak with potential clients. Clients that want to see numbers and facts - not just mushy stuff about investing in something and gaining more trust and online exposure. They want to know the bottom line. What will it cost… [Continue Reading]