Jennifer, Alicia and I talk on the phone all the time! We talk social media, business, parenting, our frustrations and we often call each other and ask about product ingredients, plastics, toxins and the list goes on! Wouldn’t you LOVE to be a fly on the wall and listen to what we have to say? Sometimes you’ll hear all three of us, two of us or maybe a guest or two? What we always promise you is that you’ll get “us” and hear our voices, opinions and thoughts without scripts or edits! It will almost be like you’re eavesdropping but we’re inviting you!
To begin our first off the cuff, Fly on the Wall conversation, Alicia and I are talking ghost writing, social media and transparency. We are specifically chatting about Andy Wibbels blog post on ghost writing being a fraud and here is what we have to say…
Ghost blogging and Social Media media
Return on Investment (ROI). Three words that almost every single social media and marketing consultant hears when they speak with potential clients. Clients that want to see numbers and facts - not just mushy stuff about investing in something and gaining more trust and online exposure. They want to know the bottom line. What will it cost them short term, long term and will they see their profits increase? Sit in our seats and try to answer these questions and you’ll know that this it is no easy task. We may be angels but right now we have devilish little grins on our faces because we have some angelic news that shows that there is indeed ROI when it comes to social media >>>>Insert us rubbing our hands together and grinning from ear to ear<<<<<<<<<<<<!!!
With the economy suffering it might be hard to imagine online sales increasing for a company in the green market. Well, our halos are shinning because co-founder, Sommer Poquette of Green and Clean Mom, worked hard with ecostore USA to begin and maintain its social media campaign and the results were amazing! Here are a few excerpts from the recent case study:
“From January 2009 to March 2009 ecostore USA experienced an increase in online sales by 202% as compared with October 08 through December 2008″
“When ecostore USA ran its August 2009 BOGO sales on the heels of a live presence at BlogHer ‘09 in Chicago and Facebook contest, ecostore USA experienced a substantial increase in traffic to the ecommerce website along with 162% increase in customers who made purchases that were not just Gift Certificate sales, but rather, out and out sales.”
View the complete case study here: ecostore USA Case Study